To make it as a New Hire, you need to be able to sell yourself. That’s why making a great pitch to a prospective employer is one of the key skills you can develop to be more successful.
However, many interviewees screw up the pitch in a number of common ways, from talking too much about yourself and what you want, from not knowing what the employer wants, to rambling on, to not saying who you are and why you’re perfect.
Don’t make these mistakes. Follow the steps below to make the perfect pitch.
1. Know the employer. If you know the employer well, you’re in a great position to make a great pitch. If not, you need to take the time to do a little research. Get to know their product, company, or publication. Google them, find out more via LinkedIn, contact others in your network who know the client. The more you know, the better your pitch.
2. Know their goals. Specifically, you want to know what the employer hopes to achieve. Sure, they hope to sell a product or service. But how? What message are they trying to sell to the public? Who are they reaching out to? This is key. Talk to others, read their website, learn their message from promotions and marketing and advertising.
3. How will you help them meet those goals? Here’s why the employer’s goals are key: because to make the perfect pitch, all you have to do is show how you will help them meet those goals. What service or skill will you provide to them that they don’t already have that will move them closer to those goals? How will you be valuable to them? Why are you the perfect person to provide that value? If you want them to hire you, don’t show why hiring you would be good for you — show how it will be great for them.
4. Keep it short. In your cover letter, think less business proposal and more elevator pitch. A few lines, and that’s it. Make it easy for them to read your pitch and respond in a minute. How do you keep it short? Get to the point: what do you want to do for them, how will it help them meet their goals, and why are you the perfect person to do that? Those three things, in three sentences (five at the most). If it’s that short, you will guarantee yourself a response.
5. Be professional, but enthusiastic. Don’t be casual. Your cover letter communicates how much of a professional you are. However, being too conservative is also a mistake. You want to be enthusiastic about working for them, and that enthusiasm will catch on.
6. Don’t talk money, length, or details. Again, you want to keep it short. If you talk money, length, or details, you will get in the way of your main message: what you want to do and how it will help them.
7. Say who you are, but don’t brag. All you need to express is why you’re perfect, in a sentence or two. You need to show that you’ve done this successfully before, but you don’t want to sound like you’re overselling yourself.
8. Provide verification of your work. The best way to do this is to make a brief mention of one or two past successes, and provide some type of referral or link for them to read more. A website with a portfolio, or a link to your bio, are great for this.
9. Follow-up. If you don’t hear back in a few days, send a polite follow-up email or phone call. They will respect your following up. However, if you still don’t get a response, wait a week to send another follow-up email or phone call. Then drop it if they don’t respond, as they either 1) are not interested or 2) are too flaky to work with, if they can’t respond in a week.
10. Make multiple pitches. The perfect pitch is one that is part of a series of pitches to multiple prospective employers. You can’t rely on one pitch to be successful. Correspond with (3-10) employers who would work best for what you want, and tailor each pitch to each employer.
I hope that this will be helpful in your quest for a better future